Getting ready for the talent wars in 2008

The demand for IT talent has made employers up the ante in recruiting and especially retaining the exceptionally talented, creative and productive. ITworld.com lists 8 new weapons to fight the talent wars in '08. Here's a quick recap of their big 8 recruiting tools and strategies in getting the best and brightest:

1. Using social networks.
2. Using wikis, blogs, and forums.
3. Trying before buying, ie. right-to-hire agreements, contractors, temps
4. Global thinking - outsourcing abroad, specifically India, Russia, China
5. The anywhere workplace - providing for telecommuting and flexible work hours
6. Business vision - hiring more for than just strong technical skills; looking for people who are business savvy and have strong people skills to complement their technical strengths, no matter how hot the skill is (such as .net, PHP, J2EE expertise)
7. Pumped up paychecks (no explanation or comment required here!)
8. Imagination and creativity in compensation and perks - see examples of Great Work Perks, like on-site amenities, exotic research trips, gourmet cafes, countless bonus vacation time/sabbaticals, etc.

Now while these tactics are for employers and recruiters to use, potential candidates out there - take note of these "new weapons" and use some of them to your advantage in finding the best opportunity for you.

First in the list is social networks. If you've been keeping current with your online life (as you should be), you'd be strategic (and professional) in all your profiles and links with network sites such as LinkedIn, Facebook, and Xing. According to surveys, more recruiters are using these online networks to filter in quality candidates because they can interact and get to know possible candidates better. Make sure you're easy to find and by the right people.

Second is Wikis, Blogs and Forums. The trend is for companies to "brand" themselves online through company blogs or employee blogs to attract potential talent. As such, online activity and your online personal '"branding" is important too. Work on your personal branding through your own blog and your contributions to forums. Again, elevate your profile for the right things (like expertise) and the right people.

Trying before Buying. If you're thinking of making a move to a new company or industry, it's probably a good idea for you to try it out as well. Consider a temporary assignment or contracting, although - contracting may be harder since the experience required for those roles are at the level where you can just hit the ground running with your expertise in that technical area and industry.

Business Vision. Work on your business and communication skills while you can in your current job and company. Get on projects where you're facing customers or clients or where you're playing a role in business strategy or managing relationships with other internal business units. Raise your profile in business relations and communication within your current role.

For everything else listed, it's important that you know exactly what your priorities are. What are the things that you'd forgo in order to have? Flexibility over cash? Vacation time over gym membership? Vice-versa? It's important that you know exactly what you want and can present yourself/negotiate when the time comes.