Link: Computerworld > ‘Finding the pain’ gets Kiwi start-up Cyberglue out of sticky place.
Here's some great advice from Tony Seba, author of Winners Take All: The 9 Fundamental Rules of High Tech Strategy, a lecturer at Stanford University where he teaches high tech strategy and entrepreneurship, and who is also a guest teacher at the University of Auckland Business School:
Seba’s advice is to start with the customer, find the pain in the marketplace and develop a product to address that pain.
“By finding the pain you will find folk that need the product and are willing to pay for it,” he says.
Auckland-based Cyberglue, a web-application software house, took his advice and after 9 years of veering off track from their original aim of "pioneering out-of-the box e-business systems and products in what would now be called the enterprise content management market," they are now back on track, very focused and strong.
Lets face it everyone in business has goals, but often reality can put a little detour on the path to those goals. I think one of the major success factors is to realise when you have taken the detour as far as it can go, and when it's time to refocus on the original goal or reevaluate new ones. It's great to see Cyberglue were able to get some outside help to push them forwards, and good on them for having the guts to do it as well.
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